Cook with oven

Our Story

In 2004 on a quiet Manhattan street corner in Hell’s Kitchen, our founders built a wood burning oven that sparked a revolution...Taboon Restaurant is the home of The Original Wood-fired Middleterranean® Kitchen. It is there that Chef Efi Naon pioneered his signature cuisine marrying flavors from the Middle-East and Mediterranean. There in Hell’s Kitchen, seared in the smoke and fire of the Taboon, our passion for feeding people and our desire to producing an authentic and superior “Quick Service” product from natural clean ingredients gave birth to Taboonette.

Taboonette Staff and restaurant

Our Mission

Today Taboonette is revolutionizing the falafel shop by filling pitas, plates and bowls with our trademark Middleterranean® creations inspired by the healthy diets of the Middle East and Mediterranean. We are committed to a Chef driven menu, made from scratch, producing restaurant quality food in a fun quick service setting with American style!

Delicious, cooked food


Caring about people and sharing exceptional food is our passion. Our job is to create a culture that spreads that passion to the community. That means nurturing the potential of our team members so that they experience personal growth and opportunity and successfully deliver on our promise to our customers. It means working with our vendor partners to support natural sustainable products that make for great tasting food and a healthier planet. And it means that we make an impact on our communities by supporting local charities and leading a socially responsible business.

30 E 13th St, New York | (212) 510-7881 | |Contact Us